Pandora has turned “Diamonds by Pandora” to “Pandora Lab-Grown Diamonds” as it rolls out its lab grown diamond jewelry to all North America, Australia, Mexico and Brazil and “renaming its collections to acknowledge their origin,” according to IDEX Online.
Pandora has launched three new collections – Pandora Nova, Pandora Era, and Pandora Talismanall – “with near-colorless, VS+ clarity lab-growns, from 0.15-cts to 1.0-cts.” according to a press release by the company. A new marketing campaign featuring “a cast of cultural icons” has been launched on August 29.
In Q2, Pandora’s sales increased 5% and revenue for the quarter was $864 million. The jewelry retailer said it enjoyed “robust growth” and expanded its network by 4%, according to IDEX Online.
