Rosario Dawson and Ashley Graham are the new faces of Pandora’s lab-grown diamond collection as “champions of self-empowerment,” according to IDEX Online.
The 33-piece lab grown collection, priced from $300 to $1,950, is called “Diamonds by Pandora” and is fronted by 43 year-old Rosario Dawson, an American actress best known for the Sin City movies, and Ashley Graham, a 34 year-old American supermodel, entrepreneur and TV presenter.
The company, which has switched entirely to lab-grown diamonds in 2021, commented on the campaign: “Rather than waiting for traditional gifting moments or for someone else to purchase a diamond, Pandora encourages women to instead celebrate their own milestones of modern womanhood: such as graduating with a master’s degree, getting a promotion at work, or moving to a new city.”
