Signet-owned Piercing Pagoda is opening 100 new locations in malls across the US as it both rebrands and makes a “major retail shift” towards more facial and nose piercings, IDEX Online reports.
The affordable jeweler currently has 500 kiosks and stores. Some of these locations have already been rebranded as “Banter by Piercing Pagoda”. Piercing Pagoda also aims to capture “part of a growing demand for more adventurous piercings”.
The company said in a statement: “This year alone, Banter by Piercing Pagoda has more than 135 stores on track to deliver one million dollars in sales, with plans to open up to 100 additional locations in FY22 in regional malls.”
