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Report: Post-Pandemic Jewellery Market Outgrows All Other Goods

Guangzhou Diamond Exchange: Jewellery market “grew faster than all overall social consumer goods
Pandora China jewelry store
Credit: Iris Hortman

A report recently released by Guangzhou Diamond Exchange and quoted by Rough & Polished shows that China’s jewellery market “grew faster than all overall social consumer goods post-pandemic period”.


china diamond ring jewelry
Credit: Blanscape /


The report states that, post-pandemic in 2020, the retail sales of gold, silver and jewellery products “by enterprises above designated size” has shown year-on-year growth since July, peaking at 25% in November, reaching 25.8 billion yuan – “a record high for November in the past six years”. In addition, sales in the fourth quarter exceeded that in the same period in 2018. 


Jewelry store China
Credit: Iris Hortman


The report also marks that most jewellery stores in China that shut down in the first quarter due to the pandemic, re-opened in the second quarter. The report concludes: “Jewellery stores in the mainland, as well as in Hong Kong and Macau saw an extraordinary performance […]”.

Tags: Diamonds News, Jewelry News, Diamond Jewelry News, Hong Kong News, China News

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