The Richline Group has announced that Grown with Love, the group’s new jewelry brand incorporating lab-grown diamonds, will be available at “select JCPenney fine jewelry departments and at JCPenney.com”.
The “Grown with Love” collection features “a collection of bridal jewelry including solitaire and halo engagement rings, wedding bands and bridal sets as well as a small selection of non-bridal items including diamond earrings and necklaces”. Richline added that the price range for this collection will start at $500 and not exceed $10,000.
Pam Mortensen, senior VP of merchandising for JCPenney, commented: “By bringing Grown with Love into the JCPenney fine jewelry department, we are filling a void in our assortment for lab-grown diamonds. These unique diamonds are growing in popularity and by offering her this option for bridal jewelry, we are appealing to a new customer base. Grown with Love fits nicely within our larger Modern Bride concept that offers today’s bridal customer an expansive assortment of engagement jewelry for any budget”.
