Signet has announced the expanded rollout of a new fine jewelry rental program “for special occasions and weddings” through Zales, the Diamond Store, and jewelry rental service Rocksbox.
According to a press release, this is the first time that Signet is offering consumers “the opportunity to enjoy a fine jewelry experience through its innovative rental service.” The rental program aims to provide an affordable fine jewelry option for “special occasions”. Using Rocksbox rental technology, Zales’ consumers will be able to “try a range of luxury jewelry options before purchasing a piece for their personal collection.”
The Zales x Rocksbox Fine Jewelry Rental program, now available at 50 Zales stores across the US, comes with its own assortment of pieces in 10K white gold and handset with lab-grown diamonds. The collection is made up of 36 pieces including necklaces, earrings, bracelets, and rings. Customers can rent jewelry for 14 days for 5% of the purchase price. According To Signet, the purchase price range of the rental jewelry is $1,000 to $10,000.
