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Swiss Watch Exports Soar in July 2021

After a stagnate half year, there was a "marked recovery" in watch exports in July
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Figures released by the Federation of the Swiss Watch Industry show a “marked recovery” in watch exports in July, “following a first half of the year that was practically identical to the period before the COVID-19 crisis.”


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Credit: Iris Hortman


Exports of Swiss watches rose 29.1% compared to July 2019 figures, “driven almost exclusively by very strong performance in China”, the Federation said. There was an increase of 7.6% compared with July 2020.


The Federation noted “very strong growth” in the US (+48.5% compared with 2019), making it the leading market in July. The rise was “probably buoyed by domestic consumption of some items that would have been purchased abroad before the crisis.”


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Credit: Iris Hortman


China continued to “perform strongly” (+ 75% compared with 2019) while other main Asian markets, such as Hong Kong (-24.8%), Japan (-4.1%) and Singapore (-3.4%) declined. The United Kingdom (+12.4%), France (+10.2%) and Germany (+5%) returned to growth, while Italy (-24.2%) “fell back sharply after a strong month in June.”

Tags: Diamonds News, Jewelry News, Watches News

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