The World Diamond Mark Foundation (WDM) and the Museum of Named Diamonds (MoND) announced they “will be joining forces to collect retailers’ stories about diamonds at the upcoming JCK Las Vegas show”, according to a press release.
MoND Vice Chairman Jacques Voorhees said: “Highlighting diamond stories, and using them to bring romance and emotion back to the diamond industry, is an important tool […] I look forward to working with the WDM team, during the show, meeting with retailers, and collecting exciting and inspiring diamond stories which we will then display in the Museum”. Voorhees added that the stories will look for “anything that touches on the human experience, whether it’s something about the proposal itself, how the couple met, the family history of the diamond if it’s an heirloom, or any touching or amusing anecdote”.
WDM Communications Director Ya’akov Almor said that the 21 best stories will be featured on the Summer issue of the World Diamond Magazine, adding: “We are in the process of putting together a jury panel to select the 21 best stories. This will be great publicity for those retailers who submit their stories!”
