Forevermark Holiday Campaign

FOREVERMARK LAUNCHES HOLIDAY PRINT, AD AND DIGITAL CAMPAIGNS

 

Forevermark has announced its multi-faceted holiday strategy featuring the diamond brand’s ‘Ever Us’ two stone, ‘Black Label,’ and ‘Seize the Day’ campaigns.

 

 

The ‘Ever Us’ two stone program, launched with Signet last year, includes a new Forevermark ‘Ever Us’ two stone jewelry commercial. Directed by Anders Hallberg, the commercial was filmed on location in New York City.

 

In addition, Forevermark has launched its Black Label Collection in its stores across the country. The collection currently includes four diamond shapes, round, cushion, square, and oval. The campaign promoting the new collection will include print and digital advertising.

 

Finally, Forevermark is revamping its ‘Seize the Day’ campaign from last year, aimed to increase consumer diamond demand by speaking directly to men leading up to the holiday.

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