Baselworld 2018 will be both shorter and smaller than the shows of recent years: according to a press release, quoted by Diamond World, the show will run for six days, instead of the traditional eight, and the number of exhibiting companies will be between 600 and 700 – half the number of exhibitors in recent shows.
The release states that “the watch and jewellery market is undergoing a period of profound change, first and foremost through the increasing consolidation of the market in terms of production and marketing, but also through the challenges and opportunities of digital technology”. Baselworld 2018, therefore, will be “denser and more concentrated”. It will also make an effort to “develop the traditional trade show into an expanded marketing and communication platform”. In addition, “new forms of real-time digital communication will be offered”.
Eric Bertrand, President of the Baselworld Exhibitors‘ Committee, commented: “I believe that these are the first steps in a very forward-looking direction”.
