The Diamond Producers Association (DPA) is set to launch its generic diamond promotion campaign for India later this week (July 26).
According to Gem Konnect, the campaign will be unveiled at a “business-to-business fashion showcase event titled Prelude to IIJS 2017”, hosted by the DPA and the Gem & Jewellery Export Promotion Council (GJEPC). The launch event is held a day before the start of the annual India International Jewellery Show (IIJS).
GJEPC Chairman Praveenshankar Pandya said: “In sync with the GJEPC’s Mission 2022 strategy, the Prelude event showcases trendsetting Indian craftsmanship, design capital and capabilities to the world. With IIJS becoming bigger and busier every year, the event allows the global trade to get a preview of jewellery fashion style and trends for this season […].”
