Las Vegas’ Plumb Club and JCK have partnered to host a Diamond Producers Association (DPA) presentation focused on “the challenge of changing millennial perceptions about diamonds and how this requires a radically new approach to communication that cuts through the clutter”, according to Gem Konnect. The presentation will be held on June 6.
DPA Chief Marketing Officer Deborah Marquardt said: “The presentation will reveal how the ‘Real Is Rare’ platform showcases diamonds as symbols of authentic connection and commitment, broadening the emotional territory for diamond moments and the opportunities for purchase. Attendees will be among the first to see DPA’s new campaign, including advertising, social media, and point-of-sale materials launching in third quarter”.
According to the report, Pulitzer Prize winner, best-selling author and senior editor of the New York Times Charles Duhigg will talk in the symposium about “The Science Behind the Sale: How to build the habits that increase sales through a more rewarding customer experience”.
