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PGI: Platinum Jewellery Sales Up in Q2 2021

Platinum Guild International (PGI) has recently published its annual report – The Platinum Jewellery Business Review (PJBR)  – which analyses the retail sales of platinum jewellery, trade performance and consumer sentiments in China, India, Japan and the US. According to Rough & Polished, the report indicates that platinum jewellery sales of PGI’s strategic partners “saw a notable increase in Q2.”

 

TIFFANY ENGAGEMENT DIAMOND RINGS
Credit: Tiffany & Co.

 

Total platinum transactions via the Shanghai Gold Exchange increased by 70% year-on-year to 17 tonnes in Q2 2021, a rise “which offset the decline in Q1 and led to a 20% increase reaching 28.9 tonnes in H1.” 

 

tiffanys blue diamond phillips
Credit: Tiffany & Co.

 

According to the PGI Consumer Sentiment Survey, demand sentiment for precious jewellery “remains stable in most markets, especially Bridal and gifting […].” The demand sentiment for precious jewellery remains stable for China, Japan and the US, with 78% of Chinese, 66% of Indians and 59% of Americans surveyed said they purchased non-bridal precious jewellery within the past 12 months

 

Read the full report here

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