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Russia: New Online Direct-to-customer Diamond Platform Launched

The platform includes certified diamonds weighing 0.25 to 10 carats
Russia diamond within a diamond
Credit: Alrosa

A new DTC (Direct-to-customer) online platform for trading diamonds by individuals has been recently launched in Russia, with investments in the project amounting to 300 million rubles (around $3.87 million), according to Rough & Polished.

 

According to a report distributed on Wednesday by TASS citing the jewelry house Cluev, “the platform will allow private buyers and jewelry companies to purchase Russian cut diamonds at world exchange prices.”

 

The DTC platform, which is based on a direct meeting of customers with the manufacturer, includes certified diamonds weighing 0.25 to 10 carats “and products with them, as well as jewelry made to order.”

 

Christmas online shopping
Credit: Prostock-studio


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