Antwerp skyline with diamond

ANTWERP’S DIAMOND INDUSTRY LAUNCHES NEW CAMPAIGN “DIAMONDS AND ANTWERP, IT’S IN OUR DNA”

The Antwerp diamond industry has launched a new campaign, ‘Diamonds and Antwerp, it’s in our DnA’, that seeks to reinforce Antwerp’s diamond identity, according to the Diamond World News Service.

The new campaign was launched by Antwerp’s Mayor Bart De Wever and Antwerp World Diamond Centre Chief Executive Officer Ari Epstein and features a large portrait that features 16 industry representatives and highlights ten values for which Antwerp is renowned in the diamond industry. These values include a philosophy of openness, a passion for craftsmanship, a firm belief in integrity, a commitment to sustainability and more, notes Diamond World.

“The diamond industry is inherent to the city of Antwerp and is one of the main reasons for tourists to visit Antwerp. No other city in the world accommodates such a trade center, and this is what makes Antwerp’s diamond industry and city stand out. With this campaign and the upcoming Diamond Year, the city as well as the diamond industry wants to highlight this unique strength. ‘Diamonds & Antwerp, it’s in our DnA’ is a campaign that all Antwerpians can support by signing the DnA charter and becoming an Ambassador of the city and her diamond industry,” says Antwerp World Diamond Center spokeswoman Margaux Donckier.

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