A new campaign by giant jewelry retailer Pandora, named “Diamonds for All,” includes a diverse ensemble – actress and activist Pamela Anderson, former US Vogue creative director Grace Coddington, Justina Miles (the sign language interpreter who rose to fame during Rihanna’s Super Bowl performance), and models Precious Lee and Sherry Shi, Diamond Weekly reports.
Together, they have collaborated to introduce three new jewelry lines with the goal of increasing the accessibility of diamonds to a wider audience.
Last week, it was reported that Pandora turned “Diamonds by Pandora” to “Pandora Lab-Grown Diamonds” as it rolled out its lab grown diamond jewelry to all North America, Australia, Mexico and Brazil and “renaming its collections to acknowledge their origin.”
Pandora has launched three new collections – Pandora Nova, Pandora Era, and Pandora Talismanall – “with near-colorless, VS+ clarity lab-growns, from 0.15-cts to 1.0-cts.” according to a press release by the company.
