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De Beers’ Sales Go Way Up in Its 5th Sales Cycle

Cleaver: “Diamond jewelry demand continues to perform well”
De Beers rough diamonds
Credit: De Beers

De Beers’ rough diamond sales in its fifth sales cycle of 2022 (Sight 5) totaled $650 million, a 7.6% rise when compared to the $604 million it made during Sight 4, Rough & Polished reports.

 

According to De Beers’ parent company, Anglo American, the Sight event extended beyond its normal week-long duration due to “the restrictions on the movement of people and products in various jurisdictions around the globe.”

 

Bruce Cleaver, CEO, De Beers Group, said: “Diamond jewellery demand continues to perform well in the key US market, and this was reinforced by positive sentiment following the influential JCK Las Vegas jewellery trade show held in mid-June. The continued strength of US demand for diamond jewellery and the gradual reopening of retail outlets in China following Covid-19-related lockdowns have supported the sales momentum of De Beers Group’s rough diamonds in the fifth sales cycle of the year.”

 

de beers flagship jewelry store london
Credit: Willy Barton / shutterstock.com


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