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Ana de Armas Leads 2nd NDC‘s Global Ad Campaign

The campaign is inspired by a singular, direct manifesto: “Love Life”

The Natural Diamond Council (NDC) has launched its second global ‘For Moments Like No Other’ ad campaign recently (September 8) starring Cuban-Spanish actress Ana de Armas, Rough & Polished reports.

 

According to a press release by the NDC, the campaign is inspired “by a singular, direct manifesto: ‘Love Life.’” Shot in Mallorca, Spain, de Arma is seen wearing an 11-piece diamond jewelry collection that was custom designed for the campaign by the Brooklyn-based jewelry designer Malyia McNaughton.

 

David Kellie, CEO of the NDC, commented: “Diamond jewelry sales have seen record-breaking growth as we emerge from the pandemic. Consumers are eager to create new memories and natural diamonds are synonymous with celebrating life’s moments. This campaign emanates the ‘Love Life’ manifesto to the core […]”.



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