Hong Kong-based conglomerate Chow Tai Fook Enterprises launched its new, HK$4 million diamond jewelry brand in a special exhibition held at Harbor City in Tsim Sha Tsui.
The “Tell the Truth Journey” show, held between Aug. 10 and Aug. 16, was designed to give visitors a way “to experience the amazing journey of T Mark diamonds through innovative technologies,” the company said in a press release posted on its website.
Chow Tai Fook’s new T Mark diamond brand aims to revolutionize the diamond authentication process by introducing the pioneering 4Ts concept – traceable, transparent, truthful and thoughtful.
According to the company, each T Mark diamond is etched using proprietary, patented technology. The T Mark, which is essentially a unique serial number, traces the journey of each diamond from sourcing to production, and represents a “trustworthy promise of sincerity, faith and belief.”
