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De Beers Marks “New Chapter” in New Global Ad Campaign

The “I Do” campaign, features diamond jewellery worn by couples and individuals
I DO campaign de beers
Credit: Youtube/ ddbparis

De Beers has announced a new global campaign centred on “commitments to ourselves, to one another and the wider world.” The “I Do” campaign, the diamond miner promises, “marks a fresh, purpose-led brand strategy and new chapter in the company’s 133 year long history.”


forevermark jewelry store china
Credit: Forevermark


The campaign features De Beers’ diamond jewellery from across its two Houses – De Beers Jewellers and De Beers Forevermark. The multi-channel campaign is shot mainly outdoors, via couples and individuals, while messaging is centred around topics including “staying true to oneself, not compromising, fighting for one’s beliefs and celebrating nature.”


Forevermark diamond
Credit: Forevermark


According to the company, its new “I Do” campaign expands the meaning of these two new words “to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more.” de Beers promises that it is committed to “Building Forever” — ensuring their diamonds “make a positive impact for people and the planet […]”.


Tags: Diamonds News, Jewelry News, Diamond Industry News, Diamond Jewelry News, De Beers News

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