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Happy Holidays: Online Jewelry Sales Grow Significantly in the US

Consumers spent a total of $204.5 billion - up 8.6% year-over-year
Tiffany website diamond jewelry
Credit: Casimiro PT /

A recently published report by Adobe on online shopping figures for the holiday season (Nov. 1 to Dec. 31) shows consumers spent a total of $204.5 billion over the 2021 holiday season – up 8.6% year-over-year.


china millenials luxury shopping
Credit: Tom Wang /


According to Adobe Analytics data, which “covers over one trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories,” online spending on jewelry enjoyed 2.2 times more growth when compared to pre-season levels in September 2021. 43% of online sales came via smartphones, totalling $88 billion – a modest increase over 2020 (when it was 40%).


US luxury jewelry shoppers
Credit: Syda Productions /


Taylor Schreiner, senior director, Adobe Digital Insights, commented: “This holiday shopping season was the first time where big promotional moments like Cyber Monday and Black Friday took on less of the spotlight. Like we saw during the Covid-19 pandemic, e-commerce has become a ubiquitous daily activity and a flexible way for shoppers to navigate product availability and higher prices.”

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