Lightbox, the lab-grown division of De Beers, is making a significant move into the bridal market by introducing a collection of 16 engagement rings, IDEX Online reports.
This development marks a shift for the company, which initially focused on providing “high-quality, fashion jewelry” for less formal occasions. The new engagement ring range carries the tagline “Because great chemistry deserves great chemistry.”
The price range for these rings is centered around $2,500, with the most affordable option being a 0.3-carat three-stone ring priced at $500. On the higher end, there is a two-carat round brilliant solitaire engagement ring graded as colorless/VVS+ valued at $5,000.
In a statement, Lightbox CEO Antoine Borde said that the company was running a small in-market test of consumer preferences: “We are undertaking the test now to better understand more about consumer interest in lab-grown diamond engagement rings, and to better understand how Lightbox’s offering of clear information and accessible prices resonates in this segment. “Once the test is complete, we will analyze the learnings before deciding on next steps.”
