Sports car manufacturer Aston Martin has announced TAG Heuer as its new official partner. According to the watchmaker, Aston Martin has chosen TAG Heuer as Timekeeper for its racing team: Aston Martin Racing.
At the Geneva International Motor Show, Andy Palmer, CEO of Aston Martin, and Jean-Claude Biver, CEO of TAG Heuer unveiled the new Vantage GTE bearing TAG Heuer colors, which will compete during the next 24 Hours of Le Mans – the world’s oldest active sports car race in endurance racing.
Jean-Claude Biver, CEO of TAG Heuer, remarked during the announcement: “Aston Martin is all about TAG Heuer DNA: luxury, quality, beautiful pieces, innovation, history, emotion and performance. We are truly thrilled to be able to collaborate with such a prestigious brand, with whom we share the same passion for automobile”.
