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De Beers promises customers “an improved bidding experience through a range of enhancements"
De Beers Diamond Sourcing
Credit: De Beers

De Beers has launched a new auction portal, promising customers “an improved bidding experience through a range of enhancements to functionality and to the user experience”.


De Beers Logo, Rough Diamond
Credit: De Beers


De Beers’ new platform has several features that benefit customers, according to De Beers, including overview of all auctions that are happening on the portal; a quick referral to each lot, with the description and pictures provided on the digital platform; bidders will be privy to the starting price of the lot; bidders will be informed if their bids have met the reserve price; and a highly secure platform for registered buyers.


Rough Diamonds De Beers
Credit: De Beers


James Kirby, Senior Vice-President of De Beers Group Auctions, said, “At De Beers Group Auctions, our raison d’etre is to provide our customers a smart and seamless way to source natural diamonds. We plan to do that through continuous improvement of our industry-leading auction platform to allow customers to buy from us online with greater ease and unprecedented levels of product data with greater transparency […]”.


The following is video overview of the new auction portal, including a summary of the improvements:


Tags: Diamonds News, Diamond Industry News, De Beers News, Anglo American News

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