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De Beers Rolls Out New Blockchain Platform At Scale

Tracr™ “provides tamper-proof source assurance at scale”
Blockchain Technology
Credit: Zapp2Photo /

De Beers Group has rolled out its Tracr™ blockchain platform at scale for its diamond production, according to a report in Rough & Polished.


In a press release, De Beers said that the platform is “the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling Sightholders to provide an immutable record of a diamond’s provenance, and empowering jewelry retailers to have confidence in the origin of the diamonds they purchase.”


Bruce Cleaver, CEO, De Beers Group, said: “[…] Tracr™ […] will underpin confidence in natural diamonds and represents the first step in a technological transformation that will enhance standards and raise expectations of what we are capable of providing to our end clients.”


De Beers rough diamonds
Credit: De Beers

Tags: Diamonds News, Jewelry News, Diamond Industry News, Diamond Jewelry News, De Beers News

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