India‘s Gem and Jewellery Export Promotion Council (GJEPC) is now backing the sustainability campaign launched by the Natural Diamond Council (NDC) and the Responsible Jewellery Council (RJC) in August, IDEX Online reports.
The campaign “Thank You, By the Way” highlights the socioeconomic and community benefits of mined gems with tag lines such as: “Your natural diamond helps provide access to healthcare for more than 4 million people” and “Your natural diamond helps provide access to education for children around the world, including over half a million children in rural communities.”
Coin Shah, GJEPC chairman, said: “In order to achieve long-term sustainability in our industry, we need to adapt a 360-degree approach. The association with the Natural Diamond Council does just that, by highlighting the contributions made and recognising the vital role of the trade in bringing the community together, touching lives and making a real difference.”
