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HKTDC Launches Hybrid Exhibition Model EXHIBITION+

The hybrid exhibition model aims to strengthen its exhibition platform
diamond buyers Hong Kong
Credit: Iris Hortman

The Hong Kong Trade Development Council (HKTDC) has rolled out EXHIBITION+,  a brand-new hybrid exhibition model “to strengthen its exhibition platform,” Rough & Polished reports.


The development of EXHIBITION+ is a result of “dramatic changes in the wake of the COVID-19 pandemic” in international trade fairs and sourcing modes. The new hybrid model, according to HKTDC, aims “to help enterprises adapt to the new environment and stay closely connected to international buyers.” EXHIBITION+ has four key exhibition elements – HKTDC-organized physical fairs, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub, and the Sourcing platform.


HKTDC Deputy Executive Director Sophia Chong said: “The pandemic has had a tremendous impact on Hong Kong’s economy and particularly on small and medium-sized enterprises (SMEs) […] Now, the HKTDC is launching EXHIBITION+ to familiarise enterprises with digital platforms and capture online-to-offline international opportunities around the clock.”


Diamond boxes Jewelry Exhibition
Credit: Iris Hortman

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