Peter Meeus has been appointed by the World Federation of Diamond Bourses (WFDB) to head its World Diamond Mark (WDM) programme. Meeus was President of the DDE from 2009 to 2018 and was Managing Director of the Antwerp World Diamond Centre, from 1999 to 2006.
WFDB President Ernie Blom said in a press release: “I am delighted that Peter has agreed to take over as Chairman of the World Diamond Mark which was created by the WFDB in 2012. Peter has enormous experience in the diamond sector and is known throughout the global diamond trade. I am sure he will take the WDM on to the next level”.
Peter Meeus said: “The World Diamond Mark aims to build trust in the jewellery shop and, as a result, support demand for diamonds. Through education and digital marketing, the WDM will provide retailers with the tools to showcase their integrity and create a consumer confidence programme that will strengthen public trust in diamonds”.
