Sarine Technologies has announced a “one-of-a-kind partnership for diamond traceability” with the Aura Blockchain Consortium, a non-profit association of luxury brands investing in technologies founded by LVMH, OTB, Prada and Richemont, “in relation to Sarine’s Diamond Journey traceability solution and data for the Aura Blockchain Consortium platform.”
According to a press release, “Sarine has been selected by the Aura Blockchain Consortium to provide full diamond traceability across the entire supply chain, from extraction to polishing and setting.”
Daniela Ott, Secretary General of Aura Blockchain Consortium said: “[…] We are establishing a one-of-a-kind technological solution with significant added value to both luxury brands and their customers. This new solution will provide complete transparency on product sourcing history and verifiable authenticity documentation, which is key to strengthening consumer trust in brands and fostering a long-term relationship, which is critical in today’s rapidly evolving retail landscape […]”.
