“The Making of a Gem” videos use athletes to market natural diamonds

India and Dubai seek to standardize delivery in the gold and diamond trade

"Ancient Beauty, Bold Future" includes info about diamonds as well as myth-busting info

The Diamond Producers Association launched two videos in its “Real is Rare” campaign

A special session will focus on how millennials consume and perceive diamonds

India's leading diamond organization wants to move a troubled diamond jewelry market

Gems and Jewellery Export Promotion Council (GJEPC) praises De Beers' increased spend

Sergey Ivanov, President of Alrosa, has been appointed to the Board of the Diamond Producers Association

De Beers to boost its marketing budget to $140 million this year - the most since 2008

The Wedding Report shows that the amount spent on an engagement ring dropped 0.2% to $3,339

The $5 million advertising campaign will be launched in October with aim of maximizing the all-important Diwali and wedding season

The campaign will be unveiled at an event before the India International Jewellery Show

The Diamond Producers Association has more than quadrupled the budget compared to 2016

The generic diamond promotion campaign by the Diamond Producers Association (DPA) featuring the tagline “Real is Rare"