DPA News LEIBERHERR STEPS DOWN AS DPA’S CEO AFTER 4 YEARS He will be replaced by David Kellie, currently head of US marketing at Watches of Switzerland 16.10.2019
DPA News DPA: YOUNG CHINESE ARE BUYING MORE DIAMOND JEWELLERY Shifting perceptions, changing relationship dynamics and e-commerce are main contributors 15.08.2019
DPA News DPA LAUNCHES “REAL IS RARE” CAMPAIGN IN TELUGU Telugu is spoken by people in the southern Indian states of Andhra Pradesh and Telangana 7.10.2018
DPA News DPA: NEW FTC GUIDELINES ON SYNTHETICS “FAIL TO PROVIDE CLARITY" The Diamond Producers Association expresses concern about the FTC new guidelines 5.08.2018
DPA News DPA TO LAUNCH DIAMOND MARKETING CAMPAIGN IN CHINA A diamond marketing program in China will target millennials this July 11.03.2018
DPA News DPA DEBUTS NEW “REAL IS A DIAMOND” VIDEOS DURING WINTER OLYMPICS “The Making of a Gem” videos use athletes to market natural diamonds 15.02.2018
DPA News GJEPC AND DMCC PLAN DELIVERY STANDARDS FOR GOLD AND DIAMONDS India and Dubai seek to standardize delivery in the gold and diamond trade 19.12.2017
DPA News DPA ISSUED SPECIAL REPORT FOR CONSUMERS ABOUT DIAMONDS "Ancient Beauty, Bold Future" includes info about diamonds as well as myth-busting info 14.12.2017
DPA News DPA RELEASES NEW “REAL IS RARE” ADS The Diamond Producers Association launched two videos in its “Real is Rare” campaign 19.11.2017
DPA News DUBAI DIAMOND CONFERENCE TO FOCUS ON MILLENNIALS A special session will focus on how millennials consume and perceive diamonds 27.09.2017
DPA News GJEPC GIVES $2 MILLION TO PUSH “STAGNANT” DIAMOND JEWELRY MARKET India's leading diamond organization wants to move a troubled diamond jewelry market 18.09.2017
DPA News GJEPC: DE BEERS’ MARKETING SPEND “A GOOD BEGINNING” Gems and Jewellery Export Promotion Council (GJEPC) praises De Beers' increased spend 7.09.2017
DPA News ALROSA PRESIDENT IVANOV APPOINTED TO DPA BOARD Sergey Ivanov, President of Alrosa, has been appointed to the Board of the Diamond Producers Association 5.09.2017
DPA News DE BEERS TO MAKE A HUGE INVESTMENT IN MARKETING De Beers to boost its marketing budget to $140 million this year - the most since 2008 30.08.2017
DPA News US COUPLES SPENT SLIGHTLY LESS ON ENGAGEMENT RINGS IN Q2 2017 The Wedding Report shows that the amount spent on an engagement ring dropped 0.2% to $3,339 17.08.2017
DPA News NEW DPA CAMPAIGN SHINES LIGHT ON EMOTIONAL JOURNEY OF ARRANGED MARRIAGE The $5 million advertising campaign will be launched in October with aim of maximizing the all-important Diwali and wedding season 9.08.2017
DPA News DPA LAUNCHES DIAMOND PROMOTION CAMPAIGN IN INDIA The campaign will be unveiled at an event before the India International Jewellery Show 25.07.2017
DPA News DPA SPIKES MARKETING BUDGET TO $57 MILLION FOR 2017 The Diamond Producers Association has more than quadrupled the budget compared to 2016 6.06.2017
DPA News DPA’S “REAL IS RARE” DIAMOND CAMPAIGN FOCUSED ON IMPERFECT RELATIONSHIPS The generic diamond promotion campaign by the Diamond Producers Association (DPA) featuring the tagline “Real is Rare" 10.10.2016